Simplepractice

Optimize the website for conversion

Increased trial sign ups by 15%
Increased lead-gen by 30%

I redesigned and relaunched the site, as well as built out the web team (2 engineers, 1 SEO specialist). Conversions increased 15%, and lead-gen increased 30%. I also componentized everything to unblock marketing efforts (new landing pages, testing homepage designs, copy, etc.).

What I did: hiring, UX research, UX writing, data analysis, visual design, story writing, prioritization, front-end build, back-end build, and more.