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Simplepractice
Better understanding leads to better trials.
- Increased paid accounts by 25%
I redesigned the trial onboarding experience to drive an increase in paid accounts by 25%. Customers had 30-days free access without a credit to explore and see the value during the trial.
What I did: UX research, UX writing, data analysis, visual design, story writing, prioritization, front-end build, and A/B testing.